Worldwide
statenews.com generates...
over 5.1 million page views

With a circulation of 18,000, The State News is distributed free of charge Monday through Friday by 8 a.m. on the MSU campus and throughout the East Lansing and Lansing areas.

More than 48,864 students, faculty and staff read The State News on a daily basis.¹

Community Readership

Total Readership 85%
Undergraduates 91%
Graduates 76%
Faculty/Staff 74%
Percent of Market of Community Readership

66% of the community readership are undergraduates.
17% of the community readership are graduates.
17% of the community readership are faculty and staff.

Age Readership

Under 21 87%
21 to 25 93%
26 to 35 71%
Over 36 72%
Percent of Market of Age Readership

43% of the age readership are under 21.
31% of the age readership are between 21 and 25.
11% of the age readership are between 26 and 35.
15% of the age readership are over 36.

Gender Readership

Men 85%
Women 85%
Percent of Market of Gender Readership

42% of the gender readership are women.
58% of the gender readership are men.

Housing Readership

On Campus 87%
Off Campus 83%
Percent of Market of Housing Readership

53% of the housing readership live on campus.
47% of the housing readership live off campus.

¹State News readership study - Tragon Research, Inc 2003.