Readership
With a circulation of 27,500, The State News is distributed free of charge Monday through Friday by 8 a.m. on the MSU campus and throughout the East Lansing and Lansing areas.
More than 48,864 students, faculty and staff
read The State News on a daily basis.1
Community Readership
| Total Readership | 85% |
|---|---|
| Undergraduates | 91% |
| Graduates | 76% |
| Faculty/Staff | 74% |
Percent of Market of Community Readership
66% of the community readership are undergraduates.
17% of the community readership are graduates.
17% of the community readership are faculty and staff.
Age Readership
| Under 21 | 87% |
|---|---|
| 21 to 25 | 93% |
| 26 to 35 | 71% |
| Over 36 | 72% |
Percent of Market of Age Readership
43% of the age readership are under 21.
31% of the age readership are between 21 and 25.
11% of the age readership are between 26 and 35.
15% of the age readership are over 36.
Gender Readership
| Men | 85% |
|---|---|
| Women | 85% |
Percent of Market of Gender Readership
42% of the gender readership are women.
58% of the gender readership are men.
Housing Readership
| On Campus | 87% |
|---|---|
| Off Campus | 83% |
Percent of Market of Housing Readership
53% of the housing readership live on campus.
47% of the housing readership live off campus.